Building on information gathered from the Cost of Housing survey from earlier this year, United Way Perth-Huron’s Social Research & Planning Council is launching Speak Up for Housing, a campaign highlighting the impact of rising housing costs on individuals and families across the region.

“The insights we heard from participants in the survey show the dramatic, wide-ranging way housing costs have affected our region,” said Kristin Crane, Director Community Impact and Research. “They’ve had to sell their homes, take second jobs, and sacrifice their dreams and well-being just to have a place to stay.”

“The cost of housing hurts people from all walks of life, from individuals with disabilities to seniors to working people,” said Ryan Erb, United Way Perth-Huron Executive Director. “This campaign allows us to share stories and help inspire action.”

To help build awareness, United Way is launching a new web page focusing on local efforts to make housing more affordable, including United Way’s new United Housing initiative. This page also includes information on what different levels of government do about housing and how to contact local representatives.

Additionally, insights from survey participants will feature prominently on posters in locations across the region, as well as social media posts in September and October. Digital versions of the posters are available on the Speak Up for Housing web page to share on social media or print and post in workplaces.

“Local housing initiatives need support, and we hope this campaign motivates people to let their leaders know they stand behind these projects,” added Crane. “That kind of vocal support can make a tremendous difference on individual lives and the life of the community.”