The LCBO give at the till campaign is now on. Staff in 17 stores across Perth-Huron will be asking their customers to support their community through United Way and help address #UNIGNORABLE issues including homelessness, mental health and access to services.

“We’re grateful to the LCBO for their ongoing support of United Way,” said United Way Perth-Huron Executive Director Ryan Erb. “All donations from the 17 LCBO locations in Perth-Huron stay in Perth-Huron, so when customers say yes to giving, they’re helping right in their own back yard through programs like our Urgent Needs Fund.

“We started the Fund three years ago, and it is designed to support local residents in a time of crisis with funds for essentials such as rent, groceries, car repairs and medication.”

The Urgent Needs Fund is accessible through the 211 hotline 24-hours-a-day, seven-days-a-week, 365-days-a-year in over 150 languages. A trained 211 Navigator will assess the caller’s challenges and determine if the UNF would be the best way to help before beginning the simple, non-judgmental application process.

“Around half the families across Perth and Huron are living on less than a living wage, and it is well known that most families are $200 away from not being able to pay their bills,” Erb added. “These are working families who just can’t stretch to make ends meet, especially when something unexpected happens. So, when you say yes to giving at the LCBO know that you could make all the difference in keeping a family housed, paying for an important prescription or helping keep a job through needed car repairs.”

The LCBO give at the till campaign runs from September 20 until October 8.